Good article about Amory Lovins, of RMI (Rocky Mountain Institute) in the Economist.
He's been arguing for resource efficiency and wholistic sustainable design for years. Ironically (or maybe not so ironic) you end up reaping rich rewards ... so by cutting the chaff you ensure prosperity. It used to be thought that cheap energy fuels the economy. But that's not sustainable - actually it destroys prosperity over time through institutionalized waste of resources.
He's kind of an eco-economist - kind of a cross between Adam Smith and Rachel Carson. Interesting stuff - we could learn a lot from these approaches!
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